Chubby Stick Mix & Match
To animate the highly successful Chubby Stick franchise, these Facebook- and site-based apps encouraged fans mix up to three shades for their own custom lip color—then "send a kiss" to a friend. Facebook fans could post to their Wall, vote for their favorites, and print out their mix to take in-store. Visitors to clinique.com could add one or all to their cart for a seamless purchase.
FACEBOOK APP
ON-SITE APP
RICH MEDIA AD UNIT
